There was a time, not long ago, when humans were intimately connected to the land, ocean, and all living things. In the mythical islands of Haida Gwaii, the profound interdependence between the forest, the sea, and their shared inhabitants is forever tied.
Amidst this isolated, wild, and rainy place are miles of pristine rugged shorelines, vast expanses of sandy beaches, and ocean views stretching as far as the eye can see.
The wild abundance of the sea has sustained the Haida people for thousands of years and has provided a source for food, ceremony, and spiritual sustenance. The fisheries around Haida Gwaii not only provide an important link to the cultural heritage of islands, but also a sustainable future for our islands’ communities.
We want to help guide others back to the ways of nature: living more connected lives, eating cleanly and sustainably, and knowing the origin of one’s food. This is why we produce seafood that incorporates Yahguudang, the Haida concept of respect for the land, sea, air, and all living things.
OUR ETHOS: THE VALUES THAT GUIDE US
We owe our existence to Haida Gwaii. Our values are a part of our process and our company culture. Yahguudang is in everything that we do.
Haida Wild cares about each step of the ocean to table process: the care and source of catch, the choice of ingredients, and the methods that we use. We doesn’t label products as “sustainable”, “green”, or “traceable” because in our mind there is simply no other option.
While we no longer fish from hand-carved cedar canoes or use hooks fashioned from bone, our philosophy hasn’t changed. We have traded in our natural fiber fishing lines for titanium rods and reels, but our connection to this land is the same.
Haida Wild supports ocean-friendly fishing methods such as hook and line, hand-harvesting, and trap fisheries — each recognized for producing the finest quality wild seafood available. We use these methods so that future generations have the same opportunities that we do.
Haida Wild is committed to sourcing the highest quality sustainably-caught seafood from the pristine resources of Haida Gwaii. Every step in our process is performed meticulously, often by hand, with great care and attention to quality. As a result, our seafood has earned the reputation of being second to none.
What makes our products different:
Haida Wild’s proximity to the fishing grounds provides us with the ability to buy directly off of the boat. This arrangement allows us to process the fish within hours of delivery, promising superior colour, texture, and flavour.
We purchase from a select group of commercial fishermen that have been hand selected for their consistent quality and excellent care-of-catch. We treat the fishermen with respect, and compensate them fairly because we know that our livelihoods are interconnected.
We fillet and/or smoke our product with ancient expertise — in small batches, and by hand. Smoked products utilize select species, high-quality ingredients, and no preservatives.
Haida Wild is a proud Ocean Wise partner. Ocean Wise is a Vancouver Aquarium conservation program created to educate and empower consumers about the issues surrounding sustainable seafood.
Our fishing methods significantly reduce the problem of unintentional catches, known in the industry as ‘bycatch’. We strongly feel that there are no ‘undesirable’ species and we promote no wastage of any fish, and proudly process and sell these species such as rock cod.
For more information on Oceanwise visit their site. Learn more about sustainable seafood options in British Columbia (pdf), how Oceanwise establishes their standards, and some of the issues facing the ocean.